Some key ABM Trends for B2B Marketers as we head towards 2020 According to Forrester, 86% of the marketers surveyed believe that predictive analytics is responsible mainly for the success of account based marketing. A study from Sirius Decisions, 92% of B2B marketers cite ABM as extremely important to their overall marketing efforts. B2B organizations adopting and taking…
SEARCH ENGINE MARKETING – Overview, Pros and Cons Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase According to HubSpot and Moz, the average person conducts between 3…
High engagement of employees through cultural alignment is necessary for business success According to Gartner, only 31% of HR leaders agree their organizations have the necessary culture to drive future business performance. However, since 2010 mentions of culture among senior leaders have increased by 12% annually As per Business Insider, in 2019 the job search…
Account Based Marketing to Drive Business Success Account-based marketing is a dynamic B2B strategy for reaching and engaging specific targets audience in order to grow sales of businesses.ABM can help align the efforts of marketing and business development for B2B businesses with high-value, low-volume dealsalong with providing more intentional support during complex sales cycle. According…
Everything you need to know about Elon Musk South African-born American entrepreneur and businessman, Elon Reeve Musk founded X.com in 1999 (that later became PayPal), Space X in 2002 and Tesla Motors in the year 2003. When he sold his start-up company, Zip2, to a division of Compaq Computers, Musk became a multimillionaire in his…
DEMAND GEN Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service.It is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of…
Emerging sales & marketing trends in 2020 Sales leaders need to focus on functions of each tools depending on the nature of the organization because no company has unlimited time and money to test each of them According to Statista, e-commerce around the world has been steadily increasing over the past few years and…
Augmented Reality: Future of Marketing MarketsandMarkets predicts that augmented reality will grow to $35.22 billion industry by 2022 According to Statista, Augmented Reality is expected to progress from $3.5 billion to $198 billion US, projected from the year 2017 to 2025 Augmented Reality has become one of the hottest topics in brand marketing.With so many…
Electric Vehicle on the Rise for Sustainable Future In 2018, the number of electric cars in the world crossed 5.1 million, an increase of 2 million from 2017, according to the International Energy Agency, a Paris-based intergovernmental organization According to Forbes, In the United States, there are 1 million electronic vehicles (EV) and it is…
Businesses enterprises mechanizing their work through Robotic Process Automation (RPA) According to a poll by Gartner (2019, around 80% of finance leaders have implemented RPA or are planning to implement Gartner says worldwide Robotic Process Automation market grew by 63% in 2018 and RPA software revenue was forecasted to reach $ 1.3 billion in 2019…