Account-Based Marketing (ABM): A marketing strategy to increase ROI for B2B businesses According to Markets Insider, the global ABM market size is expected to grow from USD 651.9 million in 2018 to USD 1.196.9 million by 2023, at a Compound Annual Growth Rate(CAGR) of 12.9% The need for ABM in larger companies is growing because…
Major trend for Payment to Watch in 2020 According to Forbes, increased consumer comfort will enable mobile payments within the US to exceed $ 130 billion by the top of 2020 According to e-Marketer, the US mobile payment market increased 41% from $69.8 billion in 2018 to $ 98.8 billion in 2019 US market is…
Mobile Apps: A technological transformation to expand service industries New research by Euro monitor international projects that fifty of all consumer purchases within the US are going to be executed on a voice platform by 2023 Mobile growth is getting into media, advertising, software and services. Similarly, the introduction of latest devices is expanding the…
Coronavirus: An alarming threat to global business, supply chain and tourism Business Insider reveals that the coronavirus could cost China’s economy $ 60 billion this quarter. It is very essential to act fast to avert a bigger hit China Central and local governments have allocated $ 12.6 billion so far to fill on medical treatment…
Additive Manufacturing (AM): An emerging trend shaping future industries According to Market Insider, AM is expected to grow at a compound annual growth rate of 24.5 % from 2018 through 2023,to reach $19,500 million in 2023 In 2018, the AM market of North America had the highest market share, followed by Europe, Japan, and China.…
Corona virus hindering Global economy According to Forbes, the virus is expected to curb global economic growth by 0.3% in 2020 As per business insider, the virus has infected nearly 83,374 people by now and the vast majority of cases, about 95%, are in China World investors have continued to worry about the impact of…
Some key ABM Trends for B2B Marketers as we head towards 2020 According to Forrester, 86% of the marketers surveyed believe that predictive analytics is responsible mainly for the success of account based marketing. A study from Sirius Decisions, 92% of B2B marketers cite ABM as extremely important to their overall marketing efforts. B2B organizations adopting and taking…
SEARCH ENGINE MARKETING – Overview, Pros and Cons Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase According to HubSpot and Moz, the average person conducts between 3…
High engagement of employees through cultural alignment is necessary for business success According to Gartner, only 31% of HR leaders agree their organizations have the necessary culture to drive future business performance. However, since 2010 mentions of culture among senior leaders have increased by 12% annually As per Business Insider, in 2019 the job search…
Account Based Marketing to Drive Business Success Account-based marketing is a dynamic B2B strategy for reaching and engaging specific targets audience in order to grow sales of businesses.ABM can help align the efforts of marketing and business development for B2B businesses with high-value, low-volume dealsalong with providing more intentional support during complex sales cycle. According…