Increased Demand of Account Based Marketing (ABM) for B2B businesses According to MarTechtoday, at least 62% of B2B companies surveyed in 2019 have a full Account-Based Marketing (ABM) program compared with 41% in 2016 The need for ABM in larger companies is growing because they want to increase customer retention for increasing sales revenue ABM…
Will Robots Replace Humans in Future? According to the BBC business news, analysis firm called Oxford Economics predicts that by 2030 up to 20 million manufacturing jobs across the world could be replaced by robots Oxford Economic predicts that Robots could replace 20 million manufacturing jobs by 2030 World Economic Forum predicts that by 2022,…
Working Capital Management: Focus on converting risk into an opportunity Current assets and current liabilities need to be managed well in order to increase cash inflows by reducing inventory, receivables as well as payable turnover Various working capital strategies are essential to secure the loan financed in it Optimum working capital can help companies to…
3D Printing for Businesses 3D Printing, like its name, is a printer that can build a 3 dimensional object. From Bugatti to Adidas, 3D printing has already touched these industries with its technology affecting both the design process as well as the manufacturing process. In collaboration with 3D printing leader Carbon, Adidas produced a limited…
Flexible working hours: Should business adopt or not? A flexible work schedule allows an employee to work hours that differ from the normal time of a company. For normal time, those hours are generally from 8 a.m. to 5 p.m. or 9 a.m. –to 6 p.m. and moreover, total of 40-hour workweek. In past, flexibility has…
Social Medias are no longer wants but needs for your businesses Social medias have been the most easier platforms for marketers who are willing to build customer relationships without bigger expenses on advertisements and promotions Plan of action and social media strategy is very essential to optimize the use of these sites. As per Gartner,…
Content Marketing- Meaning, types and future They say content is the king of today’s marketing, and it’s hard to disagree. Content marketingis a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. It is used by…
FinTech: Review on Financial Technology Accoridng to the Business Research Company, the global market value of fintech is expected to reach $309.98 billion by 2022 at a CAGR of 25% which was valued at $127.66 billion in 2018 Growth in the digital payments sector is driving the market for global Financial Technology (Fintech) According to CB Insights,…
2019 wrapped-what to expect in 2020? According to Business Insider, 70% of marketers lack an integrated content strategy in the recent year. However, it has been estimated that strategic landing pages will help 68% of B2B businesses acquire new leads Businesses are expanding themselves in technology, human-relationship management as well as product-quality insurance Changing rules…
Internet Marketing: A growing trend followed by mass According to Forrester, online sales will report to 17% of all US retail sales by 2022 Based on Mediakix data, Business Insider Intelligence estimates that brands are set to spend up to $15 billion on influencer marketing by the end of 2022 U.S. Commerce Department states that in…