Account-Based Marketing – from just a buzzword to “a must” in B2B ABM is not a trend or a tactic; rather, it is a strategic approach that orchestrates personalized outreach across marketing, sales and customer success to drive engagement and revenue for a target set of accounts A research from the Altera group found that…
Digital Marketing: A change that creates opportunity for branding Digital Marketing has wider scope since the field not only deals with online marketing but in fact permits the use of electronic devices that can be used offline According to Forrester, the US digital marketing size will reach $146 billion by 2023, growing at a CAGR…
Top Five Trends in health care in 2019 As per Market Watch, the Global Home Healthcare Market is expected to out pass more than US$ 340 Billion by 2024 at a CAGR of more than 7% in the given estimated period According to Bloomberg, Global Market Insights, Inc. predicts that Healthcare Data Interoperability Market to hit $3.5…
Brexit – three and a half year ongoing issue European leaders have agreed to extend the deadline to 31 January, 2020. Britain wanting to quit EU is driven by various reasons such as threat of their sovereignty, immigration, economic obstacles, and huge national income being given to the EU and so on. According to Gartner,…
Correlation between the Price of Gold and U.S. Dollar Movement As published in financial times, The analysts at Citigroup says that within the next two years, as US economic growth fades and the Federal Reserve cuts interest rates, the price of gold could reach a record high of $2,000 an ounce According to CNBC, Spot…
IT consumerization: A paradigm shift in IT “IT consumerization” acting as an important tool to upgrade business productivity and efficiency so that business resources is optimized. Cloud-solutions and introduction of BYOD (Bring Your Own Device) area has helped to solve the workloads. The use of personalized devices at workplace is growing at a faster rate…
Huawei vs. Trump: Breakdown of how the story has outstretched As reported by Forbes, from the year 2016 to 2018, Chinese investment into the U.S. declined by almost 88% to $5.4 billion and is expected to dry up further in the future. The license which lets the Chinese tech giant to buy segments from American companies to…
Top 10 Companies in FMCG Industry 1. Nestlé Nestlé is the world’s largest international food and beverage company, founded in 1866 and headquartered in Vevey, Switzerland having more than 2000 brands. Nestlé is present in over 190 countries. It produces and sells products including baby food, medical food, bottled water, breakfast cereals, coffee and tea,…
Top 5 Business Trends in FMCG industry According to CISION PR Newswire, Global FMCG industry market was valued at $10,020 billion as of 2017 and will reach $15,361.8 billion by the end of 2025. According to Market Watch, the market value of FMCG industry is expected to reach $15,361.8 billion by 2025 at a Compunded…
What is Search Engine Optimization (SEO)? Among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations, inbound strategies including SEO, referrals, social media, content/blog/article are the most effective and profitable source of leads Forbes predicted that the US would invest more than $80 billion in SEO by the end of 2020. According to…