DEMAND GEN Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service.It is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of…
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Emerging sales & marketing trends in 2020 Sales leaders need to focus on functions of each tools depending on the nature of the organization because no company has unlimited time and money to test each of them According to Statista, e-commerce around the world has been steadily increasing over the past few years and…
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Augmented Reality: Future of Marketing MarketsandMarkets predicts that augmented reality will grow to $35.22 billion industry by 2022 According to Statista, Augmented Reality is expected to progress from $3.5 billion to $198 billion US, projected from the year 2017 to 2025 Augmented Reality has become one of the hottest topics in brand marketing.With so many…
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Electric Vehicle on the Rise for Sustainable Future In 2018, the number of electric cars in the world crossed 5.1 million, an increase of 2 million from 2017, according to the International Energy Agency, a Paris-based intergovernmental organization According to Forbes, In the United States, there are 1 million electronic vehicles (EV) and it is…
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Businesses enterprises mechanizing their work through Robotic Process Automation (RPA) According to a poll by Gartner (2019, around 80% of finance leaders have implemented RPA or are planning to implement Gartner says worldwide Robotic Process Automation market grew by 63% in 2018 and RPA software revenue was forecasted to reach $ 1.3 billion in 2019…
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Augmented and Virtual Reality (AR and VR) shaping businesses into new virtual world According to Gartner, Augmented Reality and Virtual Reality will rely on 5G to change the customer experience inside and outside retail stores The technologies behind AR or VR solutions have moved 15 to 30% further along the Gartner Hype Cycle over the…
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Why big data is so important for businesses? The importance of big data is growing in larger companies to arrange various data in scientific and systematic way According to Business Insider, 56% of respondents cited enhanced productivity with the use of big data Big data tools are very important in the field of marketing and…
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Cloud Computing in Business According to Cisco, cloud data centers will process 94% of workloads in 2021 With the cloud, you can use your precious hard drive space for other software and leave the others to cloud According to Sysgroup, the ability to work outside the office makes companies more global and connected. That’s why…
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Top 10 insurance companies in the world 1. Berkshire Hathaway Berkshire Hathaway is a conglomerate holding company headquartered in Nebraska, USA. Berkshire Hathaway is one of the oldest players in insurance industry which had been established in 1839. Its products and services are available through individual agencies and brokers. The company employs 389.373 thousand employees…
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Increased Demand of Account Based Marketing (ABM) for B2B businesses According to MarTechtoday, at least 62% of B2B companies surveyed in 2019 have a full Account-Based Marketing (ABM) program compared with 41% in 2016 The need for ABM in larger companies is growing because they want to increase customer retention for increasing sales revenue ABM…
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