Innovation & Strategy
SEARCH ENGINE MARKETING – Overview, Pros and Cons Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase According to HubSpot and Moz, the average person conducts between 3…
Everything you need to know about Elon Musk South African-born American entrepreneur and businessman, Elon Reeve Musk founded X.com in 1999 (that later became PayPal), Space X in 2002 and Tesla Motors in the year 2003. When he sold his start-up company, Zip2, to a division of Compaq Computers, Musk became a multimillionaire in his…
Augmented Reality: Future of Marketing MarketsandMarkets predicts that augmented reality will grow to $35.22 billion industry by 2022 According to Statista, Augmented Reality is expected to progress from $3.5 billion to $198 billion US, projected from the year 2017 to 2025 Augmented Reality has become one of the hottest topics in brand marketing.With so many…
Electric Vehicle on the Rise for Sustainable Future In 2018, the number of electric cars in the world crossed 5.1 million, an increase of 2 million from 2017, according to the International Energy Agency, a Paris-based intergovernmental organization According to Forbes, In the United States, there are 1 million electronic vehicles (EV) and it is…
Augmented and Virtual Reality (AR and VR) shaping businesses into new virtual world According to Gartner, Augmented Reality and Virtual Reality will rely on 5G to change the customer experience inside and outside retail stores The technologies behind AR or VR solutions have moved 15 to 30% further along the Gartner Hype Cycle over the…
Why big data is so important for businesses? The importance of big data is growing in larger companies to arrange various data in scientific and systematic way According to Business Insider, 56% of respondents cited enhanced productivity with the use of big data Big data tools are very important in the field of marketing and…
3D Printing for Businesses 3D Printing, like its name, is a printer that can build a 3 dimensional object. From Bugatti to Adidas, 3D printing has already touched these industries with its technology affecting both the design process as well as the manufacturing process. In collaboration with 3D printing leader Carbon, Adidas produced a limited…
Cost leadership: Clarification, Strategies and its Examples Until and unless you have a money-growing tree in your house, I’m sure you’ve always searched an extra place or went an extra mile, just to buy an item that’s available at a lower price. After all, most of us look at the price tag before purchasing an…
Trends leading Digital Transformation in Manufacturing Industry According to Grandviewresearch, the global smart manufacturing market value was valued at USD 198.21 billion in 2018 and is expected to witness a growth rate of 10.7% from 2019 to 2025 Mordor Intelligence reports that the global value of digital transformation in manufacturing industry is expected to register…
Top Five Trends in health care in 2019 As per Market Watch, the Global Home Healthcare Market is expected to out pass more than US$ 340 Billion by 2024 at a CAGR of more than 7% in the given estimated period According to Bloomberg, Global Market Insights, Inc. predicts that Healthcare Data Interoperability Market to hit $3.5…