Marketing & Communications
Social Medias are no longer wants but needs for your businesses Social medias have been the most easier platforms for marketers who are willing to build customer relationships without bigger expenses on advertisements and promotions Plan of action and social media strategy is very essential to optimize the use of these sites. As per Gartner,…
Internet Marketing: A growing trend followed by mass According to Forrester, online sales will report to 17% of all US retail sales by 2022 Based on Mediakix data, Business Insider Intelligence estimates that brands are set to spend up to $15 billion on influencer marketing by the end of 2022 U.S. Commerce Department states that in…
Integrated Marketing Communication (IMC): Shift from mass to target marketing According to Gartner, Integrated campaigns across 4T channels outperform single or dual-channel campaigns by 300% According to Forbes (Kantar Mill ward Brown), integrated campaigns are 31% more effective at buildings brands Integrated marketing techniques not only increase brand awareness among consumers but also helps in…
As a basic concept, email marketing is the direct form of marketing with the use of email to promote your business
Digital Marketing: A change that creates opportunity for branding Digital Marketing has wider scope since the field not only deals with online marketing but in fact permits the use of electronic devices that can be used offline According to Forrester, the US digital marketing size will reach $146 billion by 2023, growing at a CAGR…
What is Search Engine Optimization (SEO)? Among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations, inbound strategies including SEO, referrals, social media, content/blog/article are the most effective and profitable source of leads Forbes predicted that the US would invest more than $80 billion in SEO by the end of 2020. According to…