Generally, there are two types of marketing. They are digital marketing and traditional marketing.
In this world, there are more than a hundred million people who use the Internet regularly. So, knowingly or unknowingly, everyone has seen some digital marketing. In simple terms, digital marketing means promoting the products or services over the Internet or any form of electronic media. Digital marketing is a platform or a medium through which you can get a lot of followers. It encompasses all marketing efforts that promote your brand using electronic devices. So basically, digital marketing is internet marketing.
On the other hand, traditional marketing is an old and offline method of promoting your brand. Companies used this type of marketing in the early period to advertise. Nowadays, its use has drastically gone down. In traditional marketing, sellers themselves search for their customers and sell their products or services. TV ads, radio ads, newspapers, brochures, flyers, etc. are some examples of traditional marketing.
TYPES OF DIGITAL MARKETING AND TRADITIONAL MARKETING
| Types of Digital Marketing | Types of Traditional Marketing |
| SEO/SEM Google, Yahoo, Bing, Baidu, etc.It can be Onpage or Offpage. | Print media Newspapers, magazines, brochures, newsletters, etc. |
| Content marketing Article, reports, PR, blogs, etc. | Broadcast media TV, Radio, Movie theatres, etc. |
| Video marketing YouTube, Vlogs, Vimeo, Periscope, Vine, etc. | Direct mails Flyers, Postcards, Catalogs, etc. |
| Display ads Banner ads, PPV (Pay-Per-View) | Telemarketing |
| Social networking sites Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Whatsapp, etc. | Door to Door marketing Going to the houses and offices and selling your products |
| Email marketing It is also known as solo ads.Through emails, you can go and approach other email-list providers. Then, they will shoot an advertisement for your brand. | Billboards It is also known as outdoor ads. The big boards that you see on the highways, on the roadside advertising some product or service. |
| Mobile marketing Sending text messagesRunning ads on mobile | Transport ads Ads you see on the private cabs, flights, bus, etc. |
| Podcast |
DIGITAL MARKETING VERSUS TRADITIONAL MARKETING
| Digital marketing | Traditional marketing |
| The cost is affordable for everyone. | It is expensive compared to digital marketing. |
| You can reach a global audience from any part of the world using digital marketing. | You cannot advertise your product or service across the world using traditional marketing. Even if you do, it involves a huge budget. |
| In digital marketing, you can target your audience based on age, gender, interest, and so on. | Under traditional marketing, you cannot target the audience. |
| Digital marketing is a real-time metrics. You can measure everything in real-time. For instance, you can measure: the traffic to your websitehow many leads you gotthe engagementtime spent on your websiteconversions that are happeningsales | Traditional marketing is non-measurable. |
| Immediate communication | Delayed communication |
| Return on investment is measurable in digital marketing. Every marketer is interested to know the results of the ad campaign. So, digital marketing provides ROI with 100 percent accuracy. | Return on investment is not measurable in traditional marketing. |
| You can get instant results in digital marketing. | You get delayed results in traditional marketing. |
| The Internet took only four years to reach 50 million users. So, digital marketing is the fastest communication medium and growing platform. | Radio took 38 years, and TV took 15 years to reach 50 million users. |
| Digital marketing allows re-targeting. If someone visits your website, digital marketing can keep showing them your ads again and again. Then, you can bring them back. Also, you can know who visited your website. So, you can advertise to those people easily via digital marketing. | Retargeting is not possible in traditional marketing. You cannot know who saw TV or listened to the radio during your advertisement. So, you cannot re-target the audience. |
| In digital marketing, you can tweak, pause, and stop the campaign anytime from any part of the world. You can make edits and improvise your ads. | In traditional marketing, once your ad goes out, there is no way to edit it. |
FUTURE OF DIGITAL MARKETING
Digital marketing is enormous. And, it is not going away any sooner shortly.
According to Boostability, the US will pay $120 billion on digital promoting in 2020. That range equivalents five hundredth of the aggregate total spent on media. The task of digital marketing is rising considerably.
Also, Boostability records that from 2016 to 2021, the total amount spent on social ads is relied upon to twofold ($15,016 to $32,977). The sum spent in show promotions and on-line recordings can rise, as well.
Digital marketing is relied upon to beat traditional marketing. People primarily lean toward on-line substance. Kevin O’Kane is the managing director for Google marketing Solutions of Google Asia Pacific. He delineated the web as rocket fuel with regards to business development.
“Each business should be on the web and digital,” O’Kane stated. “To continue developing, SMBs [small and medium businesses] need to meet customers where they spend an expanding measure of their time, i.e., on the web. On the web, your ‘local’ market is as large as you want it to be.” (Source: BusinessWorld)
