• According to Forrester, e-commerce market size will reach to $1.8 trillion, accounting for 17% of all B2B sales in the U.S by the end of year 2023
• Some big names in e-commerce market like Amazon,Ebay, and Alibaba are raking in big revenues at a healthy growing rate
• Many food and beverage companies are entering into e-commerce platform to offer Direct to Consumer(D2C) model as customers’ online preferences are increasing. However, different challenges such as cart abandonment due to high diversity offerings, lack of social experience shopping digital are prevalent in the market for e-commerce growth

Like any other digitalized technology or customer-based market, e-commerce has developed over the past years. As mobile gadgets became adversely popular among all, mobile commerce has become market in its own. With the increase of such sites like Facebook, instagram ,Pinterest etc. social media has become an important factor of e-commerce business. The changing marketplace indicates chance for businesses to improve their relevance and expand their online marketplace.

There are top e-commerce companies which have been successful enough to establish its brand image in the e-commerce market and are generating billions of dollars through online selling. Rather than mentioning their success stories and revenue generated, the purpose of this article is to take inspiration from these e-commerce companies.

We all have heard of amazon, haven’t we? Amazon doesn’t need the introduction as it is one of the most successful ecommerce businesses in today’s world. In 1994, Jeff Bezos, the wealthiest man in world, founded this business as a marketplace for books. From that point till now, Amazon has become the highest revenue generating ecommerce site and world’s largest online marketplace.

Furthermore, according to the research done by Quartz, Amazon has also secretly launched 91 brands to sell on its business. Amazon alone generated $232.887 billion net sales in FY 2018, a 30.93% increase as compared with FY 2017 has now established itself a successful fully grown e-commerce online store with a huge range of product offerings including various electronics, clothing, software, gadgets, pet supplies, and obviously books. Amazon is also extremely data-driven. It extracts necessary data and examines it deeply to present itself with newer, better products and services.

Have you used Ebay? Even if you have never used it yourself, you’ve probably heard other people talk about it, or have seen it in newspaper, television, in the movies or seen some kind of advertisement in the internet. EBay is an online shopping platform which is best known for its auctions and consumer to consumer sales.

From the very beginning in 1995, eBay has evolved into a household name. The reason behind this is because you can buy and sell almost everything here where millions of transactions take place every single day. A product on eBay is worth promptly what someone is willing to pay for it. In FY 2018, eBay made revenue of $10.7 billion, an increase of 8% as compared to the year 2017.

Similarly another emerging e commerce business is Alibaba. Do you know fascinating facts about Alibaba? Ali Baba Had Farmers as Sales person or the businessman.
In the early days, Alibaba didn’t have enough investment to hire educated business person in their team. So, they decided to hire farmers from the country side areas and gave them sales jobs which were a big opportunity for them. Now the company has a landscape in place with its diverse businesses and is achieving significant revenue growth over the years. Alibaba’s revenue stood at $39.3 billion in FY 2018 at an astonishing growth rate of 58% from FY 2017.

Alibaba has other platforms like Aliexpress, Alipay and Taobao.com. Alipay is an online payment service, just as Paypal which is now highly used for online shopping purposes. Similarly, Tabao is a Chinese content hub with various kinds of social media functions. Social media marketers mainly use this tool to stream content, product reviews and sharing videos.

Food industry enterprises are now realizing the need to offer products online who used to sell through physical outlets alone and using D2C model to distribute products to its customers directly rather than through a retailer or distributor.Unilever achieved $10 billion in sales through e-commerce platform in North Amercia alone in the year 2018.Big Commerce predicts that e-commerce sales revenue is expected to reach $26 billion by year 2022.

In this way, E-commerce has changed the way how company does business in the online platform and has played a big role in the growth of online workers while helping businesses go international. E-commerce has positively resulted in increased digital employment, establishing new emerging entrepreneur, it has also helped in speeding up the economic cash flow of the country by involving in the banking system of trading along with helping in economic development and increasing demand for technical jobs and skills globally.