Fancy perks and a pretty office alone do not build corporate culture; it needs to go beyond the superficial
Fancy perks and a pretty office alone do not build corporate culture; it needs to go beyond the superficial
- According to Forbes, while talking about corporate American culture in a survey, only 15% of the respondents indicated that their company has paid sufficient attention to its culture- 85% indicated the financial success being the quality of company’s culture
- Businesses are not only fulfilling the demands of shareholders, they are also more concerned on employee satisfaction
- As per Sapling, unhappy employees cost American businesses over $ 300 billion each year
- Companies need to set up basic strategies and guidelines so that employees feel empowered and comfortable while sharing feedback among themselves
Leading companies are now slowly and gradually recognizing the cultural values for their growth and success. Agility, Collaboration, Diversity, Execution, Innovation, Integrity and quality performance are some of the cultural values that are required to transform the level of businesses to the hike. While working in the corporate sectors, individuals need to enjoy both their day-to-day tasks and the work environment to be happy.
According to Saplinghir, a department of Economics at the University of Warwick found that happy workers are 12% more productive than the average worker, and unhappy workers are 10% less productive. Many people take culture very lightly and think that it will simply sort itself if given time. However, world-class leaders believe that a good corporate culture that ensures positivity and fairness requires certain tools and techniques. Some of them include:
- Focus attention: Leaders must aware their employees to change the current system and its symbols that no longer work. This helps to change the behaviors among the employees because human change only if the system changes. Leaders shouldn’t provide excuses to employees if they break the rules, even if they are top performers.
- Move swiftly: According to Forbes, progress must be shown by shifting on to the new habits within 90 days. Otherwise, people have the tendency to go back to their old habits. Moving slowly to the next stage creates a sense of progress and unifies the organization around a shared experience. As per the data of bdcnetwork, a strong positive culture can enhance employee engagement by 30%, resulting in up to a 19% increase in operating income, and a 28% increase in earnings growth.
- Clarity: Leaders must clearly define which behaviors need to be changed and what is expected from employees. Long speeches on integrity and inclusiveness may not be effective unless employees are aware of the plans and goals of the company and where it is heading.
- Inspire through real stories: Leaders must be able to describe what the trend in the businesses is and what employees are doing consistently and passionately. They must share their own experience and ideas, as business is more to do with these terms. As a result, those messages inspire employees and they are ready to follow the path thinking that it is true.
- Create the infrastructure: Businesses need to build training for new employees and align performance management with new values. Infrastructure is usually the easiest part of change where companies need to set up formal guidelines, code of conduct and establish owners and deadlines. According to bdcnetwork, organizations that purposefully craft and develop their culture experience a 14% turnover rate while others who ignore culture experience 48% turnover rate.
Above all, today’s workplace is actually the collaboration of various teams that build on similar strategy. Businesses are also not free from society and reality because a big world is standing and making businesses more competitive and committed towards responsible growth and social progress.
