We strive to help our customers with insights relating sales management, marketing tools & techniques and trends in sales & marketing. We help our clients in Account Based Marketing (ABM) with concentration on sales and marketing resources on set of target accounts requiring more account-level personalization to enable to sell into their target accounts.
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Programmatic Advertising
Programmatic advertising- A need for strategic marketing It has been forecasted that programmatic television advertising would reach 4.73 billion US$ by the end of 2020, representing 70.9 percent growth compared to the previous year The advertising exists in a wide range of digital channels such as display, mobile, video and social and targets a larger…
Some key ABM Trends for B2B Marketers as we head towards 2020
Some key ABM Trends for B2B Marketers as we head towards 2020 According to Forrester, 86% of the marketers surveyed believe that predictive analytics is responsible mainly for the success of account based marketing. A study from Sirius Decisions, 92% of B2B marketers cite ABM as extremely important to their overall marketing efforts. B2B organizations adopting and taking…
SEARCH ENGINE MARKETING- Overview, Pros and Cons
SEARCH ENGINE MARKETING – Overview, Pros and Cons Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase According to HubSpot and Moz, the average person conducts between 3…
Account Based Marketing to Drive Business Success
Account Based Marketing to Drive Business Success Account-based marketing is a dynamic B2B strategy for reaching and engaging specific targets audience in order to grow sales of businesses.ABM can help align the efforts of marketing and business development for B2B businesses with high-value, low-volume dealsalong with providing more intentional support during complex sales cycle. According…
Demand Generation vs Lead Generation – Meaning and Differences
DEMAND GEN Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service.It is a discipline that is constantly evolving. Buyer behavior, technological advances, and the emergence of new platforms and avenues for meaningful customer connections keep the demand marketer in an everlasting state of…
Emerging sales & marketing trends in 2020
Emerging sales & marketing trends in 2020 Sales leaders need to focus on functions of each tools depending on the nature of the organization because no company has unlimited time and money to test each of them According to Statista, e-commerce around the world has been steadily increasing over the past few years and…
Increased Demand of Account Based Marketing (ABM) for B2B businesses
Increased Demand of Account Based Marketing (ABM) for B2B businesses According to MarTechtoday, at least 62% of B2B companies surveyed in 2019 have a full Account-Based Marketing (ABM) program compared with 41% in 2016 The need for ABM in larger companies is growing because they want to increase customer retention for increasing sales revenue ABM…