• Among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations, inbound strategies including SEO, referrals, social media, content/blog/article are the most effective and profitable source of leads
• Forbes predicted that the US would invest  more than $80 billion in SEO by the end of 2020.
• According to MarketWatch, market value of SEO software will grow at a Compounded Annual Growth Rate (CAGR) of 14.83% in the period 2018-22.
  

If you own, manage, monetize or promote content online through Google Search, the SEO is an integral element for your business success which is basically the process of increasing the visibility of a website process to obtain traffic from the search engine, unpaid or organic results.  SEO targets different types of search which includes text search, picture search, video/audio search and specific target segments searches.

How would you search if you want to know about some of the finest restaurants nearby you? Most of us will turn on the computer or smartphone and simply google it and Google will show the results based on keywords we entered. Then we’d scroll down through the results and go through the page that seems most relevant to us.

In many cases, the pages that we found out did not reach there by accident rather they must have used SEO to help Google understand what their content is about. They have also possibly done extensive research to decide how users like us are phrasing our searches for specific topics in order to optimize their site accordingly.

infographic showing Search Engine Optimization

Any business functioning in the modern global economic environment needs to harmonize with this digital marketing tool and learn how to exploit it. SEO brings many benefits to business sites which include targeting of quality traffic, no payment required to pay for ads in SEO (based on algorithms), access to more clicks than in pay per click, lead generation through inbound marketing strategy, better cost management, higher conversion rate, building of brand reliability and awareness.

Who are selling SEO services?

Straight North is a US based internet marketing business specializing in SEO, PPC and related services. Similarly, Ignite Visibility is another US based top ranked search engine marketing company in US, UK and Canada dealing in SEO, social media marketing, digital PR, conversion rate optimization and email marketing. Neil Patel, together with Hiten Shah, co-founder of CrazyEgg.com and KISSmetrics provide an overview of where visitors click on website, called a heat map. Some of other companies helping in SEO are Victorious SEO, Over the Top SEO, SocialFix, LYFE Marketing, Professional UK SEO services, Genie Crawl, Noble Studios and many more.